Electronic World – Privacy Policy

2.1 Information You Provide Directly

When you interact with the Site or with us, you may provide:

• Account information
  • Name
  • Email address
  • Password or login credentials
  • Shipping and billing addresses
  • Phone number
• Order and transaction information
  • Products purchased, order history, and preferences
  • Shipping address and contact details
  • Payment method type (e.g., card type) – payment card details are typically processed by our payment processor and not stored in full by us
• Customer support communications
  • Emails, messages, or phone calls with our support team
  • Information you provide in connection with warranty claims, returns, or product issues
  • Any attachments you send, such as images or receipts
• Marketing and subscription information
  • Email newsletter subscriptions
  • SMS opt-ins (if offered)
  • Participation in promotions, contests, or surveys
• User-generated content
  • Product reviews, ratings, comments, questions, and any content you post or submit related to our products

2.2 Information Collected Automatically

When you visit or use the Site, we may automatically collect certain information about your device and usage, including:

• Device and usage information
  • IP address
  • Browser type and version
  • Device type, operating system, and settings
  • Pages viewed, links clicked, and time spent on our Site
  • Referring URL or source (e.g., a search engine or ad)
• Cookies and similar technologies
  • Session cookies to keep you logged in and manage your cart
  • Preference cookies to remember language or region settings
  • Analytics cookies to understand traffic and usage patterns
  • Advertising or retargeting cookies (if used) to show you relevant ads on other sites

2.3 Information from Third Parties

We may receive information about you from:

• Payment processors and financial institutions (e.g., confirmation of payment, fraud screening results)
• Shipping carriers and logistics partners (e.g., delivery status and tracking)
• Marketing, analytics, or advertising partners (e.g., aggregate insights or audience segments)
• Social media platforms if you interact with us via their services, or use social sign-in (if enabled)

3.1 To Provide and Improve Our Services

• Processing and fulfilling your orders
• Managing your account and order history
• Providing customer support and warranty services
• Personalizing your experience (e.g., remembering your preferences)

3.2 For Communication

• Sending order confirmations, shipping updates, and service-related messages
• Responding to your inquiries and support requests
• Sending you marketing communications (with your consent where required), including:
  • Promotions, special offers, and newsletters
  • Product updates, new launches, and recommendations

3.3 For Analytics and Performance

• Analyzing Site usage and performance
• Understanding which products and pages are most popular
• Improving our Site layout, navigation, and user experience
• Measuring the effectiveness of campaigns and promotions

3.4 For Security and Fraud Prevention

• Monitoring for and preventing fraudulent transactions
• Protecting the safety and integrity of our Site, systems, and users
• Detecting and preventing unauthorized access or misuse

3.5 For Legal and Compliance Purposes

• Complying with applicable laws and regulations
• Responding to lawful requests and legal processes
• Enforcing our Terms & Conditions and other agreements
• Protecting our rights, property, customers, and others

6.1 Service Providers and Vendors

We share information with trusted third parties who perform services on our behalf, such as:

• Payment processors
• Fraud detection and security services
• Shipping and logistics providers
• Email and SMS marketing platforms
• Analytics and website performance tools
• IT hosting and infrastructure providers

6.2 Affiliates and Business Partners

We may share information with our affiliates, subsidiaries, or related entities for purposes consistent with this Privacy Policy, such as shared operations, customer service, or marketing.

6.3 Legal and Safety

We may disclose information when we believe in good faith that:

• The law requires it (e.g., lawful requests by public authorities)
• It is necessary to protect the rights, property, or safety of Electronic World, our customers, or others
• It is needed to enforce our Terms & Conditions or other agreements

6.4 Business Transfers

If we are involved in a merger, acquisition, reorganization, sale of assets, or similar transaction, your information may be transferred as part of that deal, subject to this Privacy Policy or an equivalent policy.

6.5 Advertising and Analytics Partners

If we use third-party advertising or analytics partners (such as ad networks or social media platforms), they may collect or receive certain information about your use of the Site (often through cookies or pixels). This may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising under some privacy laws (e.g., California). See the California Privacy Rights section below for more information.

9.1 Account Information

You may:

• Log in to your account to review and update your information
• Contact us if you need help correcting or deleting specific data (subject to legal retention requirements)

9.2 Marketing Communications

You may:

• Opt out of marketing emails at any time by clicking "unsubscribe" in our emails
• Contact us at orders@electronicworldusa.com to request removal from promotional lists

9.3 Cookies and Tracking

You can:

• Adjust cookie preferences in your browser
• Use "Do Not Track" or similar signals (though our response to these may vary based on technical capability and legal requirements)
• Use any cookie banner tools we provide to manage consent for specific cookie categories

11.1 Categories of Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers (name, email, postal address, IP address, account login, phone number)
• Commercial information (products purchased, order history, cart activity)
• Internet or other electronic network activity (browsing history on our Site, pages viewed, interactions with our Site)
• Geolocation data (approximate, based on IP address)
• Inferences drawn from the above (preferences, interests related to our products)

11.2 Sources of Personal Information

We collect these categories from:

• You directly (e.g., account creation, purchases)
• Your device and browser (through cookies and similar technologies)
• Service providers and partners (payment processors, shipping carriers, analytics providers, and marketing partners)

11.3 Purposes of Collection

We use these categories for the business and commercial purposes described in Sections 3–6 above, including:

• Providing products/services
• Processing payments
• Customer support and communications
• Marketing and advertising
• Analytics and site improvement
• Security and fraud prevention
• Legal compliance

11.4 Disclosure of Personal Information

We may disclose these categories of information to:

• Service providers (payment processors, shipping, IT, marketing, analytics)
• Affiliates and related entities
• Legal authorities when required by law
• Potential buyers or partners in the context of a business transaction

11.5 Sale or Sharing of Personal Information

We do not sell your personal information for money.

However, some of our activities with advertising or analytics partners may be considered a "sale" or "sharing" of personal information under California law (especially relating to cookies and tracking technologies that support cross-context behavioral advertising).

If and when we implement tracking that falls into this category, we will:

• Provide you with a way to opt out of sale or sharing, such as a "Do Not Sell or Share My Personal Information" link or cookie preferences
• Honor applicable opt-out signals where technically feasible and legally required

11.6 Your California Privacy Rights

As a California resident, you may have the right to:

• Know what personal information we collect, use, disclose, sell, or share
• Access and receive a copy of your personal information
• Request deletion of personal information, subject to legal exceptions
• Correct inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit the use and disclosure of sensitive personal information (if we collect it)
• Not be discriminated against for exercising your rights

To exercise these rights:

• Contact us at orders@electronicworldusa.com and indicate that you are a California resident making a CCPA/CPRA request.
• We may require information to verify your identity and residency (e.g., email verification, order information).